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Talking with Shaw it’s clear the intent in all targeting cases is to enforce player safety, even if it was not necessarily the players’ intent to commit the violation.

“The replay official or the calling official on the field they really can’t read intent,” Shaw said. “The intent would take somebody with a much higher level of mind-reading than what our officials would do.

“All we can do is react to the actions, even in replay, they can say, ‘I think his intent was to try to miss him with the crown, but he didn’t,’ or vice versa,” Shaw said. “We don’t judge the intent, we just look at the actions.”
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He’s exceedingly clear in that last sentence. “Intent” has no effect on the call.