I think smart donors like Ryan Smith, Danny Ainge, and others understand the ROI on NIL is better in bball than football
One Egor Demin can make a massive impact on ball, significantly more than one person on a football team.
High level donors at BYU are not dumb. They are businessmen and they understand the value and impact of what their NIL $$$ in both sports (yes they donate to both, of course) are doing.