I think Yormark also surprisingly but presciently hit the nail on the head last year when he proclaimed that BB was very undervalued. He was talking primarily about $ of course. But I think BYU and its sponsoring institution also recognize the possibly more important brand building potential of BB. We have two awesome Malians on our team for goodness sake. I think the RELATIVE reach and value of FB/BB will change over the coming 2 decades.

It's June and CB is BUZZING about a team that hasn't gone past the 1st round in over a decade! Gotta love it.