I know you're not saying that, but your analogy really doesn't work here. There are some things we as a society have decided we don't want considered in insurance rating for fairness reasons. But this is most commonly to protect people who are required to buy insurance from paying too much based on factors out of their control. But I'm not aware of any state that says you can't consider any prior history at all. That everyone gets a clean slate every year.
But setting that aside, this is a model meant to provide an idea every week where everyone stands and what the odds are in individual games. I've found it to be a useful tool for understanding how close games are expected to be and how I should spend my valuable viewing time. I'm not sure how/if the CFP committee uses it, but I would rather have them use this objective measure than "the eye test".