when USC is good and a lot of casual fans, myself included, watched to see Caleb Williams, Lincoln Riley, and the Trojans. I would have tuned it with CU or ASU playing USC. I tuned in to watch USC as did 100% of casual fans.
Nobody outside of the intermountain west could even tell you the name of your coach, a single player on the team, or what a Ute is. Goodness, some of us have lived all over the US and understand a bit more about the national scene. Outside of Utah, nobody knows or cares about the Utes. That was pretty evident in your trip to The Swamp this year. That fan base had no clue about your team, program or school.
That is the norm, not the exception.