red-headed step child for reasons anyone might guess, including being in a less populated state/region (and far from the east coast bias), being tied to the Church, not playing on Sunday, it's conservative (read non woke on issues like LGBTQ/trans) BOT and fanbase, etc.

BYU seems to be shedding some of its prior stigmas related to fans only being Mormon, and being cheap, etc. But they'll probably never come close to other programs in the terms of commercialization and spending.