that the top "faith is important" recruits who want to play against top competition but couldn't at BYU in the past, now they can.
It really only needs to mean a couple recruits a year for it to make a major difference.
BYU isn't going to get the top recruits that are interested in fame and money. I don't think BYU actually wants those recruits either. The fame and money crowd get weeded out before they even get into BYU and that is going to weed out players who are going to have issues with the honor code.