There is a fine line between putting up with player ego/entitlement and showing you are putting guys in the NFL.
If you have a primadonna that you know will go into the league at a high level... you have to walk a fine line to promote your program. I don't know of one coach that would 'publicly' reprimand a player like that.
At the same time, any player who's only waiting for his private jet to the NFL won't care how much trouble he is in with a college coach.
Welcome to the new world of CFB