Give them the money from concessions.

You do know that none of the concessions money generated by BYU sports goes to the Athletic budget.

Well maybe a little. I find that ridiuclous, Athletics is generating the interest and people turning out who buy concessions yet they don't get the money.

Also don't try and get donors to donate to academics or something else or in addition to athletics.

These are some of the reasons why Athletics doesn't have more money. Administration (BOT) takes away money opptys from athletics.