BYU say's their athletics run at a profit so why do they need any more money? Now we can certainly discuss whether or not they spend enough but considering they don't even seem to be all that inclined to spend everything they are currently bringing in I'm not sure why they need any more. Honestly I think they value not spending all of their athletic revenue, it is a badge of honor to them to not pay their coaches as much as other schools pay theirs. They take pride in stuff like that so just giving them more money isn't going to change anything.