engaged and energetic and invested. because that’s what made my show big in the first place. if you make it about the people spending their time at your show, those people will watch and be invested when you aren’t at their campus. and you’ll get other people their age invested even if you don’t go to their campus. and they’re gonna keep watching when they’re older.

and older people are gonna see the energy and be energized by them. but those older people need the younger people to be energized. you see it at actual games. if the student section sucks, the whole atmosphere sucks. however the opposite is true as well. at the OU vs BYU game this year, the atmosphere kinda sucked until the students got into it. the students brought it all on their own and eventually got everyone else into it.

students aren’t spending money to be at gameday. those couple thousand people don’t bring you any money directly like the people watching on tv. but being about those people in person is what gives you a brand and loyal fans. that’s what college football as a whole has capitalized on. by putting their biggest priority on the people and not the money, they got both. if you put all your focus into the money and not the people giving you the money, you lose both. if you exclude the people that the entire sport is all about, you exclude everybody.