many schools used to actually call the jersey by the players name and sell them, cashing in on the players' popularity while they got nothing...as well as the online official ncaa website...but they had to stop that after jay bilas famously called out their hypocrisy on the issue.
Bilas -- who seems just as frustrated as most by a system that allows the NCAA and Texas A&M to profit off of Johnny Manziel while preventing the reigning Heisman Trophy winner from selling his own signature -- began a little experiment in an attempt to highlight the hypocrisy. It started with this tweet:
Yep, that's proof that it's possible to go into the search engine of ShopNCAASports.com, type the name "Johnny Manziel" and end up on a page filled with items connected to Texas A&M and Manziel's jersey number despite the NCAA's long insistence that specific jerseys for sale aren't connected to specific players. Bilas did the same thing with Alabama's A.J. McCarron, Louisville's Teddy Bridgewater, Clemson's Tajh Boyd and a slew of other players. It was incredible to watch unfold ... for as long as it lasted.
https://twitter.com/JayBilas/status/364809647498088448
?ref_src=twsrc%5Etfw
http://www.cbssports.com/collegebasketball/eye-on-college-basketball/23040941/did-you-see-what-jay-bilas-did-to-the-shopncaasportscom-search-engine