1. Geography - UCONN the worst possible add and the furthest away from everyone but WVU
2. Athletic Budget - UCONN's $71 Million is highly subsidized - $27.2 mil from the school. So their budget in real dollars is $44 mil
3. Brand - UCONN Basketball is good, but Football is king. And their football brand is nonexistent
4. Attendance - BYU wins. This one is correct
5. TV market - He specifically said " actual eyes on TV from football fans, not just huge market full of people who don't actually care about football." No one watched UCONN football. So UCONN loses this too.