most media slots for FB are based upon EST. 12:30, 4:30, 8:30, IIRC
that is the reason the PAC hates life...all their games are at 7:30 PM PST when everyone in the East and Central time zones are either in bed or out. Advertising rates are far lower. I'm surprised that TV hasn't gone with earlier games on the East Coast to get four in on any given Saturday, especially the AAC or ACC....own the 10:00 AM slot.