a marketing strategy.

So if you began as a fashion influencer you quickly ramp up enough visibility to generate revenue so you can now begin to white label your own fashion line by contracting the services of the designer(s) as well as production.

You still continue producing content as an influencer until your clothing sales reach a critical level that allows you to move into true brand ownership where you have a "factory" for production, logistics and fixed costs along with enough for Payroll for a designer or team along with production workers.

By this point in time, the clock is ticking on your time being spent producing influencer based content. You either scale it back completely and continue to be the face of your brand through advertising, shorts and reels, or you hand off the content responsibilities to an up and comer that you feel fits the bill to take over your subscriber base as you continue to expand your brand as a clothiers.

The smart ones create their version of this. The ones not so smart are stuck on a content production hamster wheel and often lose the juice to keep it going.