...takes aim at an opponent for purposes of attacking with forcible contact that goes beyond making a legal tackle or a legal block or playing the ball...

That implies intent; however, it goes on provide four "indicators of targeting" and one is "leading with helmet... to attack with forcible contact at the head or neck area." I don't see how they say that didn't happen here.

See full rules and my analysis here: https://www.cougarboard.com/board/message.html?id=34549002