Yeah, there is a lot of look at me, where's the bag, but there are still a lot of kids/parents that want academics, culture (knowing their son will be taken care of), as well as a great game day experience and a safe community.
Not everybody is about the fast buck, when the tangible advantages a BYU education offers them for life are far more valuable.
People ask me why I like BYU so much, when I am not LDS. Simple, they do things the right way, they care about their athletes and a BYU education provides so many opportunities after Football.