By Regular Season Viewership Score (basically an idealized estimate of average viewership if all games were rated, recognizing that it's the lesser games most often relegated to ESPN+ or PAC12 Network)
- Texas 2.90M
- Oklahoma 2.89M
- Oregon 2.57M
- USC 2.01M
- Washington 1.66M
- Colorado 1.608M (huge boost from this last season)
- TCU 1.52M
- Oklahoma St 1.48M
- Utah 1.321M
- UCLA 1.317M
- Iowa St 1.14M
- West Virginia 1.11M
- Baylor 1.091M
- Washington St 1.089M
- Kansas St 1.002M
- BYU 1.000M
- Stanford 0.984M
- Oregon St 0.924M
- Cincinnati 0.902M
- Arizona St 0.8914M
- Texas Tech 0.8910M
- Kansas 0.752M
- UCF 0.714M
- Arizona 0.690M
- Cal 0.687M
- Houston 0.583M
Realizing that the Big 12 needs every possible draw it can get and the value of the Holy War rivalry game, Utah was always a given. I could argue that Arizona and/or Arizona St should have been excluded in favor of Oregon St and/or Wazzu, but Arizona's basketball and the size of the Phoenix market make the Arizona schools the right choice