This was all known when the B12 media deal was cut. Not the exact numbers, but

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Nov 29, 2023
3:39:45pm

LifeLongLakerFan Truly Addicted User

approximate numbers. This is not a surprise. It's why the B12 got $32 mm/team/year, and the B1G and SEC get much more.

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LifeLongLakerFan

Bio page: LifeLongLakerFan
Joined: May 28, 2010
Last login: Nov 3, 2024
Total posts: 21,834 (12 FO)

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Messages

Author

Time

Here's the big concern for the Big 12 moving forward

krindorr Truly Addicted User

11/29/23 2:46pm

<< Deleted >>

NumbersGuy

11/29/23 2:48pm

Utah had good numbers because of their opponents

mudpupper

11/29/23 2:49pm

I was just going to say this...

FulhamUte

11/29/23 2:54pm

This, the new B12 doesn't have any teams that are a national draw. Ratings will

mudpupper

11/29/23 2:57pm

Utah-BYU will probably be the highest viewed game next year.

Lance71

11/29/23 3:00pm

Let's just hope it's a decent window and network...

FulhamUte

11/29/23 3:01pm

The best thing for the B12 is Colorado, BYU, and Utah to all be competitive.

DubuMfalme

11/29/23 3:03pm

Partially true... But the issue is that's true for everyone

krindorr

11/29/23 3:18pm

Sorry to be stickler, but non-con cause big difference here between BYU and Utah

CLCougar

11/30/23 6:09am

Baylor and Weber weren't rated so drew none, and yes Utah/Florida drew more than BYU/Arkansas, but the main point is ...

krindorr

11/30/23 6:54am

Valid points. I'll be curious to see how viewership varies between BYU and Utah against common opponents. I

CLCougar

11/30/23 8:31am

Yeah, it honestly wouldn't surprise me to have BYU ahead of Utah or vice versa

krindorr

11/30/23 8:36am

The same can be said for BYU

Big-Q

11/29/23 7:13pm

Pac 12 numbers were helped by the number of ranked teams this year. Oregon St and Washington St will be nowhere near

ManicBlue

11/29/23 2:52pm

I'm curious as to what the TCU and Kansas St viewership numbers were last year.

jreid191

11/29/23 2:56pm

A whopping 432,000....

FulhamUte

11/29/23 3:00pm

I was asking about those teams individually for the 2022 season, not their

jreid191

11/29/23 3:16pm

The '22 TCU-Kansas State CCG had 9.4M viewers. Compared to 10.8 for SEC and 10.7

Doogal McCougar

11/29/23 4:09pm

I mean, here are Utah's highest viewership games...

FulhamUte

11/29/23 3:08pm

K-State had 12M last year, TCU had 26M

krindorr

11/29/23 4:50pm

I’d expect byu/utah to be about the same within the first 5 years of XII

GlutealGuy

11/29/23 2:56pm

Yup, the Big 12 is ... Basically the old MWC

krindorr

11/29/23 3:20pm

This is why we weren’t excited about the move. Had to do it, but no

CallSign

11/29/23 3:27pm

It's also why it made a lot of sense to get Utah

krindorr

11/29/23 3:35pm

This is the big elephant in the room nobody is talking about. It's why 3-4 more

777

11/29/23 3:29pm

Which is why it's crucial that BYU figures out the on field problems quick

GlutealGuy

11/29/23 3:31pm

100%. If teams don't get into the B1G/SEC soon, they're going to be left behind

krindorr

11/29/23 3:36pm

This is why I don't blame Kwhitt and Utah for their attitude towards the XII

GlutealGuy

11/29/23 3:38pm

100%, it's definitely gauche to so blatantly campaign....but it also worked out for Oregon and Washington

krindorr

11/29/23 3:41pm

Campaigning doesn’t work.

DirtyWater

11/29/23 8:45pm

If you’re not P2, you’re Tier 2…coming soon

CallSign

11/29/23 3:44pm

What’s not to say a P1. The Sec and B10 have plenty of dead weight members.

Magneto

11/29/23 5:51pm

We are already in P2 world

CasualFan

11/29/23 4:31pm

I think we're already there, but it's not solidified yet

krindorr

11/29/23 4:47pm

No way, go do the research of the old MWC and I’m sure the gap isn’t close

FMOCIE

11/30/23 6:02am

Let's do some back of the envelope math here

krindorr

11/30/23 7:05am

Your second point is the key one. Sure, the big 2 are separating themselves but

FMOCIE

11/30/23 2:08pm

Those data are useless without corrections

CasualFan

11/29/23 3:11pm

Luckily, I already made those adjustments

krindorr

11/29/23 3:23pm

Cool. Well done!

CasualFan

11/29/23 3:32pm

New Big 12 is a very watered down market for viewership. It is what it is.

777

11/29/23 3:26pm

This was all known when the B12 media deal was cut. Not the exact numbers, but

LifeLongLakerFan

11/29/23 3:39pm

This proves once again it would have been better inviting OSU and WSU instead of

OnEMoReTrY

11/29/23 3:54pm

No, B12 needs brands. Utah is a bigger brand than both. BTW Wazzu had lower

CallSign

11/29/23 4:02pm

If you go over the last 5 years to get a a better, more stable metric, here's the PAC/XII ranks

krindorr

11/29/23 4:20pm

For context, Alabama is #1 in VScore with 5.42M, Ohio St is #2 at 5.21M

krindorr

11/29/23 4:22pm

FYI, Ohio St vs Michigan drew over 19M viewers in that single game

krindorr

11/29/23 4:51pm

The Big 12 is NOT a power conference

CallingDingo

11/29/23 6:23pm

I don't buy it. No source listed. Are you telling me Utah has more viewers

rockyrd

11/29/23 6:41pm

Everything is from sportsmediawatch

krindorr

11/29/23 7:41pm

Impressed BYU is that high given the quality of football played

Chapalapticus

11/29/23 7:27pm

Three games were the main ones - Texas, Oklahoma, Oklahoma St

krindorr

11/29/23 7:50pm

The SEC and B1G got larger, with schools that draw bigger than B12, so viewers

DirtyWater

11/29/23 8:51pm

I find the data encouraging

Hill4Heisman

11/29/23 8:58pm

Great for BYU to be one of the better brands/draws...not so good for the Big 12 if biggest draws are BYU, Utah, TCU

krindorr

11/29/23 9:37pm

Part of the reason BYU's numbers were down had to do with the quality of the

pittsburghcoug

11/29/23 10:18pm

How does the Big 12 compare to ACC numbers?

Bald Eagle

11/29/23 10:51pm

Honestly, I think it's stronger than the ACC

krindorr

11/30/23 12:07am

Thanks for pulling that together. I think that is the competition for the Big12

Bald Eagle

11/30/23 7:42am

It's a lot like the recent MWC/AAC competition for the best G5 conference

krindorr

11/30/23 8:38am

Surprised by UCLA's numbers being so low.

coolblue

11/30/23 6:07am

There's a couple supposedly elite schools that consistently draw way worse than expected

krindorr

11/30/23 7:07am

I sure wish we took one of OSU or WASSU over asu

Sircumference

11/30/23 8:21am

If you look at the extended 5 year numbers, Oregon St is pretty terrible

krindorr

11/30/23 8:41am

Every time big teams leave a conference it leaves a power vacuum. Somebody.

canofpicante

12/2/23 8:06am

For those worried about outliers driving this, just take the median viewership.

Karl Poppin

12/2/23 10:48am

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