The only way to get guaranteed season tickets without donating lots of CC money is to have little demand due to lackluster games and teams. That's a bad thing.
It's a good thing we're leaving the lackluster games behind. It's not that BYU is treating you badly. BYU is treating someone else better than you. The alternative is for BYU to treat you better than that other person. Either way, some BYU fan is disappointed.