May 29, 2019
6:13:28pm
run26 All-American
I agree with your sentiment but the board of trustees caused this
Many of us care a lot about brand equity and believe the BYU brand was damaged by adding “BYU Idaho”. But I have a feeling the BOT cares more about making Ricks to seem like a more legitimate alternative with a BYU label. In other words, they cared more about lifting Ricks than damaging BYU.
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Originally posted on May 29, 2019 at 6:13:28pm
Message modified by run26 on May 29, 2019 at 6:14:14pm
run26
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