Nov 29, 2023
3:35:03pm
3:35:03pm
It's also why it made a lot of sense to get Utah
BYU definitely has an argument as the biggest brand. Given their recent success, so does Utah. Other arguments could be made for TCU or maaaaybe Oklahoma St.
But the absolute biggest game is clearly the rivalry matchup between two of those biggest brands. The Holy War is immediately the biggest game of the year in the Big 12 - which is why there was never any doubt the Big 12 would want Utah
But the absolute biggest game is clearly the rivalry matchup between two of those biggest brands. The Holy War is immediately the biggest game of the year in the Big 12 - which is why there was never any doubt the Big 12 would want Utah
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