CougarBoard Purchasing Profiles

Over the next 12 months:

• 38% will purchase a car
• 80% will purchase sporting goods/apparel
• 77% will purchase airline tickets
• 54% will rent a car
• 70% will book a hotel
• 83% will purchase clothing
• 76% will purchase music/books
• 75% will purchase electronics
• 51% will purchase computer hardware
• 52% will purchase computer software
• 40% will purchase household appliances
• 7% will purchase a recreational vehicle
• 7% will purchase a pool/spa/hot tub
• 24% will purchase insurance (life, auto, etc.)
• 9% will purchase a club membership
• 22% will purchase golf equipment
• 21% will purchase fishing/hunting equipment
• 43% will purchase video/computer games
• 77% will purchase sports tickets
• 57% will purchase theatre/concert/other event tickets
• 37% will purchase internet service
• 26% will purchase satellite TV
• 27% will purchase cable TV services (DVR, HDTV, Digital)
• 12% will purchase or rent a vacation property
• 27% will purchase automotive products
• 24% will do a major home improvement
• 20% will purchase pet supplies