CougarBoard Demographic Profiles

• 97% male audience
• 59% of male population is between the ages of 21-34; 34% is between the ages of 35-55
• 31% have an annual household income of $100,000 or more
• 80% are business professionals, proprietors, or managers
• 43% are interested in new job/career opportunities
• 77% plan to travel for business in the next 12 months
• 83% are college graduates; 38% have a post graduate education
• 85% are married; 74% have children
• 71% own their own home
• 20% plan to buy a new home in the next 12 months
• 80% currently own investments
• 64% plan to buy stocks/mutual funds in next 18 months
• 88% access the Internet through Broadband (high-speed)
• 97% have purchased something over the Internet in the past 12 months
• 95% plan to purchase something over the Internet in the next 12 months