This might be it ...

Mar 18, 2025
6:03:54pm

MissouriCoug18 Playmaker

What the top 75 college sports programs are worth

The top of the list is dominated by SEC and Big Ten schools, due largely to each conference's massive media rights deals.

https://www.cnbc.com/2024/12/19/college-sports-programs-valuations.html

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MissouriCoug18

Bio page: MissouriCoug18
Joined: Dec 9, 2021
Last login: Mar 22, 2025
Total posts: 2,580 (9 FO)

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Messages

Author

Time

John Kurtz: Ranking Most Valuable Big12 Brands

MissouriCoug18 Playmaker

Mar 18, 5:51pm

BYU's #1 in my book.

Benfica1

Mar 18, 5:52pm

Watch the video... not his ranking. It is from a private equity group.

giveme1luke2go

Mar 18, 8:35pm

Probably staffed by the Eccles School of Business

AZ Coug

Mar 18, 8:38pm

PE groups should know better than to calculate ent value w 3 yr old data

Rexy Coug

Mar 18, 8:45pm

No competent PE group would do that.

AZ Coug

Mar 18, 9:01pm

RE: No competent PE group would do that.

crack

Mar 18, 10:49pm

That PE group has no idea what they are talking about.

slatecoug

Mar 18, 11:11pm

Yeah, I watched the video.

Benfica1

Mar 19, 8:18am

Don't believe that for a minute.

Soupie

Mar 18, 5:52pm

It’s like they just drew names out of a hat

KingDave

Mar 18, 6:26pm

This isn't serious. TCU third? Lol 😆.

Madam Pattirini

Mar 18, 5:53pm

Exactly what I was thinking

Coug

Mar 18, 6:04pm

TCU on a bad football year has the attendance numbers of a PAC12 school

jrifkin48

Mar 18, 11:18pm

Smell test

bruincoug

Mar 18, 5:56pm

Just some dork's opinion

foofcoug

Mar 18, 5:56pm

Poorly done analysis. No way BYU is that low and behind Utah

Rexy Coug

Mar 18, 5:57pm

Genuinely want to know what criteria they use for this

Jwine24

Mar 18, 5:59pm

Whatever they could manipulate to put Utah ahead of BYU

ldssdl

Mar 18, 6:01pm

This might be it ...

MissouriCoug18

Mar 18, 6:03pm

That list is a complete joke as well

slatecoug

Mar 18, 11:15pm

Arizona 4th is criminal.

Short_Changed

Mar 18, 6:00pm

This is the most egregious of all

Medute

Mar 18, 6:24pm

It made TCU at #4 look smart

puntersarepeople

Mar 18, 7:04pm

This list makes no sense at all.

CopperLix

Mar 18, 6:03pm

"according to CNBC [and publicly available data BYU doesn't normally release]"

Bob Vance

Mar 18, 6:08pm

And it appears they used conference affiliation from 3 years ago

Rexy Coug

Mar 18, 6:13pm

BYU files an EADA report with the Dept of Ed every year.

TSTTKB

Mar 18, 11:22pm

They are also entitled to (and do) withhold lots of the information associated with the athletics programs that

Bob Vance

Mar 19, 4:32pm

He’s confusing prime’s brand with CUs

puntersarepeople

Mar 18, 6:09pm

I now have no respect for his business acumen.

byujdmba

Mar 18, 6:13pm

That’s not his rankings

SBB

Mar 18, 6:57pm

Here is the article. Numbers are from 2023

Tare

Mar 18, 6:16pm

And based significantly on media revenue... BYU with only 1/2 share in 2023

Tysman Rap

Mar 18, 9:38pm

BYU was actually still independent in fiscal year 2023. Pre BIG12

Tare

Mar 19, 5:12pm

So lazy... and they adjusted the multiple based on conf affiliation

Tysman Rap

Mar 18, 9:49pm

That article was a joke when they released it.

slatecoug

Mar 18, 11:19pm

What a freaking joke.

SaintGeorgeYFan

Mar 18, 6:23pm

Numbers are backward looking. Poor analysis.

Moto2001

Mar 18, 6:49pm

Revenge share will be huge for BYU in a few years.

BYUHgrad

Mar 18, 7:09pm

I love the typo. Please keep it

puntersarepeople

Mar 18, 7:21pm

Haha! Whoops…but I think I’ll leave it for the laughs.

BYUHgrad

Mar 18, 7:27pm

Huh? No NPV of future cash flows?

Hiccupless

Mar 18, 8:59pm

Next and every year after BYU will be top of the conference in cash flow and

NYC and Japan

Mar 18, 9:59pm

texas tech 1st? nah.

ColonelMustard

Mar 18, 7:32pm

Mormon clicks — Where you at??

SinkingQuffa

Mar 18, 7:50pm

as long as deon is at colorado, colorado is 1. He puts eyes on the conference

here's to hoping

Mar 18, 8:11pm

I had doubts but was shocked to see CUs viewership numbers this year.

Cheap Seats

Mar 18, 9:00pm

Colorado fans easily outnumbered BYU fans at the Bowl game. I spoke to many. Not

BigEasyCougar

Mar 19, 5:31am

This is a joke, right?

ABN RGR

Mar 18, 8:30pm

They forgot to ask Yormark

Ray Shoesmith

Mar 18, 9:01pm

Kansas is clearly #1, so it's not worth reading after they got that wrong

MaxxPower

Mar 18, 9:02pm

Arizona doesn’t even belong in the same ZIP Code as this list

Ten_Hour_Drives

Mar 18, 9:02pm

Stupid.

LifeLongLakerFan

Mar 18, 9:06pm

This has got to be engagement farming for BYU fans.

Resurgens

Mar 18, 9:28pm

That is nonsense! Just rating living alumni as a reach metric blows this out of the water. Utah isn’t even a bigger

Hammurabi

Mar 18, 9:54pm

Who is this moron?

Archaea

Mar 18, 10:09pm

One person’s opinion.

GMGlenn

Mar 18, 10:09pm

That’s a jacked up list.

jimmything

Mar 18, 11:05pm

Absurd.

BluesBrother

Mar 19, 12:34am

I thought BYU was backed by $100 billion? Well some body is wrong. This private equity firm or the critics of BYU

BYU Grounds

Mar 19, 6:27am

Houston so bad they didn’t even make the list

TunaNoCrust

Mar 19, 7:04am

I'm offended

HonestTakes

Mar 19, 7:25am

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