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Mar 18, 2025
6:00
:00
pm
Short_Changed
Starter
Arizona 4th is criminal.
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Short_Changed
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Short_Changed
Joined
Jul 14, 2009
Last login
Mar 23, 2025
Total posts
814 (0 FO)
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Messages
Author
Time
John Kurtz: Ranking Most Valuable Big12 Brands
MissouriCoug18
Playmaker
Mar 18, 5:51pm
BYU's #1 in my book.
Benfica1
Mar 18, 5:52pm
Watch the video... not his ranking. It is from a private equity group.
giveme1luke2go
Mar 18, 8:35pm
Probably staffed by the Eccles School of Business
AZ Coug
Mar 18, 8:38pm
PE groups should know better than to calculate ent value w 3 yr old data
Rexy Coug
Mar 18, 8:45pm
No competent PE group would do that.
AZ Coug
Mar 18, 9:01pm
RE: No competent PE group would do that.
crack
Mar 18, 10:49pm
That PE group has no idea what they are talking about.
slatecoug
Mar 18, 11:11pm
Yeah, I watched the video.
Benfica1
Mar 19, 8:18am
Don't believe that for a minute.
Soupie
Mar 18, 5:52pm
It’s like they just drew names out of a hat
KingDave
Mar 18, 6:26pm
This isn't serious. TCU third? Lol 😆.
Madam Pattirini
Mar 18, 5:53pm
Exactly what I was thinking
Coug
Mar 18, 6:04pm
TCU on a bad football year has the attendance numbers of a PAC12 school
jrifkin48
Mar 18, 11:18pm
Smell test
bruincoug
Mar 18, 5:56pm
Just some dork's opinion
foofcoug
Mar 18, 5:56pm
Poorly done analysis. No way BYU is that low and behind Utah
Rexy Coug
Mar 18, 5:57pm
Genuinely want to know what criteria they use for this
Jwine24
Mar 18, 5:59pm
Whatever they could manipulate to put Utah ahead of BYU
ldssdl
Mar 18, 6:01pm
This might be it ...
MissouriCoug18
Mar 18, 6:03pm
That list is a complete joke as well
slatecoug
Mar 18, 11:15pm
Arizona 4th is criminal.
Short_Changed
Mar 18, 6:00pm
This is the most egregious of all
Medute
Mar 18, 6:24pm
It made TCU at #4 look smart
puntersarepeople
Mar 18, 7:04pm
This list makes no sense at all.
CopperLix
Mar 18, 6:03pm
"according to CNBC [and publicly available data BYU doesn't normally release]"
Bob Vance
Mar 18, 6:08pm
And it appears they used conference affiliation from 3 years ago
Rexy Coug
Mar 18, 6:13pm
BYU files an EADA report with the Dept of Ed every year.
TSTTKB
Mar 18, 11:22pm
They are also entitled to (and do) withhold lots of the information associated with the athletics programs that
Bob Vance
Mar 19, 4:32pm
He’s confusing prime’s brand with CUs
puntersarepeople
Mar 18, 6:09pm
I now have no respect for his business acumen.
byujdmba
Mar 18, 6:13pm
That’s not his rankings
SBB
Mar 18, 6:57pm
Here is the article. Numbers are from 2023
Tare
Mar 18, 6:16pm
And based significantly on media revenue... BYU with only 1/2 share in 2023
Tysman Rap
Mar 18, 9:38pm
BYU was actually still independent in fiscal year 2023. Pre BIG12
Tare
Mar 19, 5:12pm
So lazy... and they adjusted the multiple based on conf affiliation
Tysman Rap
Mar 18, 9:49pm
That article was a joke when they released it.
slatecoug
Mar 18, 11:19pm
What a freaking joke.
SaintGeorgeYFan
Mar 18, 6:23pm
Numbers are backward looking. Poor analysis.
Moto2001
Mar 18, 6:49pm
Revenge share will be huge for BYU in a few years.
BYUHgrad
Mar 18, 7:09pm
I love the typo. Please keep it
puntersarepeople
Mar 18, 7:21pm
Haha! Whoops…but I think I’ll leave it for the laughs.
BYUHgrad
Mar 18, 7:27pm
Huh? No NPV of future cash flows?
Hiccupless
Mar 18, 8:59pm
Next and every year after BYU will be top of the conference in cash flow and
NYC and Japan
Mar 18, 9:59pm
texas tech 1st? nah.
ColonelMustard
Mar 18, 7:32pm
Mormon clicks — Where you at??
SinkingQuffa
Mar 18, 7:50pm
as long as deon is at colorado, colorado is 1. He puts eyes on the conference
here's to hoping
Mar 18, 8:11pm
I had doubts but was shocked to see CUs viewership numbers this year.
Cheap Seats
Mar 18, 9:00pm
Colorado fans easily outnumbered BYU fans at the Bowl game. I spoke to many. Not
BigEasyCougar
Mar 19, 5:31am
This is a joke, right?
ABN RGR
Mar 18, 8:30pm
They forgot to ask Yormark
Ray Shoesmith
Mar 18, 9:01pm
Kansas is clearly #1, so it's not worth reading after they got that wrong
MaxxPower
Mar 18, 9:02pm
Arizona doesn’t even belong in the same ZIP Code as this list
Ten_Hour_Drives
Mar 18, 9:02pm
Stupid.
LifeLongLakerFan
Mar 18, 9:06pm
This has got to be engagement farming for BYU fans.
Resurgens
Mar 18, 9:28pm
That is nonsense! Just rating living alumni as a reach metric blows this out of the water. Utah isn’t even a bigger
Hammurabi
Mar 18, 9:54pm
Who is this moron?
Archaea
Mar 18, 10:09pm
One person’s opinion.
GMGlenn
Mar 18, 10:09pm
That’s a jacked up list.
jimmything
Mar 18, 11:05pm
Absurd.
BluesBrother
Mar 19, 12:34am
I thought BYU was backed by $100 billion? Well some body is wrong. This private equity firm or the critics of BYU
BYU Grounds
Mar 19, 6:27am
Houston so bad they didn’t even make the list
TunaNoCrust
Mar 19, 7:04am
I'm offended
HonestTakes
Mar 19, 7:25am
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