John Kurtz: Ranking Most Valuable Big12 Brands

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Mar 18, 2025
5:51:25pm

MissouriCoug18 Playmaker

... According to CNBC.
1 Texas Tech
2 Kansas
3 TCU
4 Arizona
5 Baylor
6 Oklahoma State
7 Iowa State
8 Colorado
9 Utah
10 Kansas State
11 West Virginia
12 BYU
13 Arizona State
14 Cincinnati
15 UCF

https://www.youtube.com/watch?v=7khfxS_hgsc

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MissouriCoug18

Bio page: MissouriCoug18
Joined: Dec 9, 2021
Last login: Mar 22, 2025
Total posts: 2,578 (9 FO)

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Messages

Author

Time

John Kurtz: Ranking Most Valuable Big12 Brands

MissouriCoug18 Playmaker

Mar 18, 5:51pm

BYU's #1 in my book.

Benfica1

Mar 18, 5:52pm

Watch the video... not his ranking. It is from a private equity group.

giveme1luke2go

Mar 18, 8:35pm

Probably staffed by the Eccles School of Business

AZ Coug

Mar 18, 8:38pm

PE groups should know better than to calculate ent value w 3 yr old data

Rexy Coug

Mar 18, 8:45pm

No competent PE group would do that.

AZ Coug

Mar 18, 9:01pm

RE: No competent PE group would do that.

crack

Mar 18, 10:49pm

That PE group has no idea what they are talking about.

slatecoug

Mar 18, 11:11pm

Yeah, I watched the video.

Benfica1

Mar 19, 8:18am

Don't believe that for a minute.

Soupie

Mar 18, 5:52pm

It’s like they just drew names out of a hat

KingDave

Mar 18, 6:26pm

This isn't serious. TCU third? Lol 😆.

Madam Pattirini

Mar 18, 5:53pm

Exactly what I was thinking

Coug

Mar 18, 6:04pm

TCU on a bad football year has the attendance numbers of a PAC12 school

jrifkin48

Mar 18, 11:18pm

Smell test

bruincoug

Mar 18, 5:56pm

Just some dork's opinion

foofcoug

Mar 18, 5:56pm

Poorly done analysis. No way BYU is that low and behind Utah

Rexy Coug

Mar 18, 5:57pm

Genuinely want to know what criteria they use for this

Jwine24

Mar 18, 5:59pm

Whatever they could manipulate to put Utah ahead of BYU

ldssdl

Mar 18, 6:01pm

This might be it ...

MissouriCoug18

Mar 18, 6:03pm

That list is a complete joke as well

slatecoug

Mar 18, 11:15pm

Arizona 4th is criminal.

Short_Changed

Mar 18, 6:00pm

This is the most egregious of all

Medute

Mar 18, 6:24pm

It made TCU at #4 look smart

puntersarepeople

Mar 18, 7:04pm

This list makes no sense at all.

CopperLix

Mar 18, 6:03pm

"according to CNBC [and publicly available data BYU doesn't normally release]"

Bob Vance

Mar 18, 6:08pm

And it appears they used conference affiliation from 3 years ago

Rexy Coug

Mar 18, 6:13pm

BYU files an EADA report with the Dept of Ed every year.

TSTTKB

Mar 18, 11:22pm

They are also entitled to (and do) withhold lots of the information associated with the athletics programs that

Bob Vance

Mar 19, 4:32pm

He’s confusing prime’s brand with CUs

puntersarepeople

Mar 18, 6:09pm

I now have no respect for his business acumen.

byujdmba

Mar 18, 6:13pm

That’s not his rankings

SBB

Mar 18, 6:57pm

Here is the article. Numbers are from 2023

Tare

Mar 18, 6:16pm

And based significantly on media revenue... BYU with only 1/2 share in 2023

Tysman Rap

Mar 18, 9:38pm

BYU was actually still independent in fiscal year 2023. Pre BIG12

Tare

Mar 19, 5:12pm

So lazy... and they adjusted the multiple based on conf affiliation

Tysman Rap

Mar 18, 9:49pm

That article was a joke when they released it.

slatecoug

Mar 18, 11:19pm

What a freaking joke.

SaintGeorgeYFan

Mar 18, 6:23pm

Numbers are backward looking. Poor analysis.

Moto2001

Mar 18, 6:49pm

Revenge share will be huge for BYU in a few years.

BYUHgrad

Mar 18, 7:09pm

I love the typo. Please keep it

puntersarepeople

Mar 18, 7:21pm

Haha! Whoops…but I think I’ll leave it for the laughs.

BYUHgrad

Mar 18, 7:27pm

Huh? No NPV of future cash flows?

Hiccupless

Mar 18, 8:59pm

Next and every year after BYU will be top of the conference in cash flow and

NYC and Japan

Mar 18, 9:59pm

texas tech 1st? nah.

ColonelMustard

Mar 18, 7:32pm

Mormon clicks — Where you at??

SinkingQuffa

Mar 18, 7:50pm

as long as deon is at colorado, colorado is 1. He puts eyes on the conference

here's to hoping

Mar 18, 8:11pm

I had doubts but was shocked to see CUs viewership numbers this year.

Cheap Seats

Mar 18, 9:00pm

Colorado fans easily outnumbered BYU fans at the Bowl game. I spoke to many. Not

BigEasyCougar

Mar 19, 5:31am

This is a joke, right?

ABN RGR

Mar 18, 8:30pm

They forgot to ask Yormark

Ray Shoesmith

Mar 18, 9:01pm

Kansas is clearly #1, so it's not worth reading after they got that wrong

MaxxPower

Mar 18, 9:02pm

Arizona doesn’t even belong in the same ZIP Code as this list

Ten_Hour_Drives

Mar 18, 9:02pm

Stupid.

LifeLongLakerFan

Mar 18, 9:06pm

This has got to be engagement farming for BYU fans.

Resurgens

Mar 18, 9:28pm

That is nonsense! Just rating living alumni as a reach metric blows this out of the water. Utah isn’t even a bigger

Hammurabi

Mar 18, 9:54pm

Who is this moron?

Archaea

Mar 18, 10:09pm

One person’s opinion.

GMGlenn

Mar 18, 10:09pm

That’s a jacked up list.

jimmything

Mar 18, 11:05pm

Absurd.

BluesBrother

Mar 19, 12:34am

I thought BYU was backed by $100 billion? Well some body is wrong. This private equity firm or the critics of BYU

BYU Grounds

Mar 19, 6:27am

Houston so bad they didn’t even make the list

TunaNoCrust

Mar 19, 7:04am

I'm offended

HonestTakes

Mar 19, 7:25am

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