It goes through the lost art of rhetoric. One thing he does is define “winning” as getting the other side to do what you want. Often “being right” in the argument undermines actually getting the other person to do what we want. I’ve used this to frame my own arguments with people and it’s helped keep me from just trying to show that “I’m right” all the time.
Especially helpful when talking with my HCBW 🙂