Definitely got annoying in its broadcast form, but it accurately reflected that most viewers were tuning in to watch Colorado - and the fact that once they were roped in to do so they saw the Heisman winner, Coach Prime, and his kid QB getting curb-stomped and manhandled in every phase of the game was A+ exposure for our football program and will pay dividends going forward.

https://twitter.com/bdfagan/status/1873585950229770273