And not just about the money.
Recruiting used to be heavily focused on growth, and opportunity, and environment - with a huge pitch on the long term. Creating a family that will always have each other's backs was something that could really find a place and resonate in that environment.

NIL has changed where and how the top talent is recruited which then also changes how even the 2nd and third tier talent is swayed when it comes to the high turnover caused by the transfer portal. It used to be so much about the program and selling a longer term vision. Now it's so much about the "What's in it for me, and if I don't get it this year, how are you going to help be grow so that I can get it next cycle." That's not Kalani's strong point. Yet they still seem to be doing 'OK'.