rest of the team around her (like this season) is weaker and in rebuilding mode she is not good enough to carry a team on her back.
I think its mainly a lack of blazing speed or a slight lack of physicality to be much of a heading threat in a crowd. She is fast enough, but does not have blazing speed like Fryer has.
Her goals per minute definitely went down - last season she was at 1 goal per 81 minutes. this season 1 goal per 142 minutes.
Even Fryer's goals per minutes went down from last season, because the rest of the team isn't as good and the service to forwards was not as good as last season.