of our offensive philosophy. If we are purposely designing plays to get 4 yards on 3rd and 6 whereas most coaches design plays to get 6+ yards, of course our 3rd down conversion % will be lower.

And the truth is it doesn’t matter when we get the 4th down conversion. AROD has specifically said they track overall conversion instead of (or at least at a higher priority than) 3rd down conversion. As long as we get the 1st down it really is the same.

There is a reason there are only 1 or 2 teams in the country better than us at 4th down conversions.