for the athletes is what you do if you have lots of people wanting to throw money at the program, but can't give money to players.

Oregon's only differentiator when it got good in the last decades started out as just world class facilities, cool uniforms and swag, etc.

Now, you can just write a check to the student. Would you rather have access to a cool lounge with a pool table with the University's logo on it for 5 years or would you rather just have $300k? I think the era of big builds is more likely to end than heat up.

One man's guess anyway.