And the other didn't. If you think BYU assistant coaches haven't given them some things about other schools to think about before choosing that said school over byu, you would be incorrect. And not just about smaller factual issues like facilities. You could call that negative recruiting but I think it's just smart. That's what I would do if I was recruiter. I feel like you have a moral obligation actually to tell them the things about the school that they aren't going to tell you themselves.
My relative that chose byu, almost chose utah, but BYU kept saying to him that he wouldn't get the same experience at Utah no matter how much their coaches insisted on their having a great Institute program, etc. They pointed out many other flaws with Utah's program. So by your reasoning, my relative should have dismissed byu for negative recruiting.