everything, we need to raise the bar. And yes, I have been hearing nothing but complaining about paying $50 extra to go see a top 10 BYU play an in-state game for a week, and people complaining about ticket prices increasing all off season. We do complain about prices more than I have experienced here are LSU or among other fanbases. We (collectively, not individually) pay good money and have a good program. If we want a premium program, we all have to pay premium money. Raise ticket prices, actually enforce copyright infringements for merch, cut back the amount of sports that don't earn money or break even, things of that nature.