They would win a lot more recruiting battles, their fanbase would grow along with increased revenue. BYU's fan base would shrink in Idaho worse than it did after their BCS bowl. It would set Boise up to be a regional hegemon. Plus it would take away BYU's status as the last non-power conference team to win a national championship. With this Heisman they might win, it would bring them up to, if not surpass, everything BYU has accomplished. If you can't see that, I don't know what to tell you.