Truth is that the B12 doesn't have the biggest names in football. It has solid, entertaining teams, but no 'traditional blue blood' teams.
Rankings also have a huge influence – especially for the top B10/SEC teams (LSU, Bama, Georgia, Texas, OU, Michigan, ND, USC and Ohio State)
The B12 needs to win OOC games against the biggest brands. Unfortunately, it looks like the B10 and SEC are planning on cutting the ACC and B12 out of many OOC schedules. B12 and ACC need to win in the playoffs – not an easy task. Colorado/Prime is a big draw.... hopefully, they keep winning.