You rarely hear ESPN hype up Wyoming or put them in a massive TV spot. Because Wyoming doesn't drive interaction or viewers so they don't waste their best TV windows or time with Wyoming.
The real concern is if they can (without us) fill the times and channels they really care about with big games that will draw well....then what do they need us for. If we're (and by we I mean the Big 12, not BYU specifically) a nice to have, not a must-have, then the $$$ is going to reflect that