attend a football game using season tickets. One fan is willing to pay $60 CC donation + the value of a ticket. The other fan is willing to pay the value of the ticket only. Assume both the CC donation and the ticket sales both go to the Athletic department for their use.
Which do you choose to sell the tickets to? If you choose to sell to the person willing to pay less, how do you justify the decision when telling the person willing to pay more or to others who are dependent on Athletic department funding in a scenario where there are more investment needs than money to be spent?