For premium audiences. However, they are now the pac 10 and we recession cuts come to marketing spend early. Media companies aren’t making enough today to spend on a league that has two teams fill their stadiums in lower tier markets - Oregon and Utah. Oregon has a bit of National cache. Neither Washington nor any of the rest do. Only Utah even has a passionate local fan base. Well, maybe WSU. Colorado will have the sizzle of Prime but otherwise Colorado is ignored. Cal? Stanford?