context or details behind this current situation with the Woodall family, if BYU made a contractual commitment over these legacy seats, as poor as that deal may have been for BYU in hindsight, then BYU needs to do the right thing and honor the commitment that they made until the contract is up.
Yes, it might not make good business sense to continue with the contract, and it sucks for everyone outside of these particular "entitled" families, myself included. But BYU needs to continue to stand out and be different in this "bad faith" world by adhering to honest, moral, and ethical business practices.
And I'm not suggesting that BYU doesn't or isn't in this particular case, as I really don't know as an outsider to the situation. But your post would lead me to assume that your position is that it doesn't matter the cost and that BYU just needs to do what's best for BYU and the majority.
I would simply disagree with that position if it comes at the expense of BYU's good principles. It will all resolve itself in time anyway with the completion of these ill-conceived seating contracts, for which BYU committed to these legacy donor families.