Their take was that the school had enough money with TV contracts and ticket sales to pay for their coaches.
Donors (especially non-coach's circle type donors) should shift all their money to collectives to be the most effective.
Maybe at BYU the official athletic department and cougar club doesn't want to turn away all that money since we're not getting a full media share check for another year and a half, but it did make sense to me that's the direction things are going.