Given what an overall dumpster fire this season has been for them, they've done pretty well in drawing viewers. We're closing the gap a bit since our games are more relevant at this point, but they've spent pretty much the entire season ahead of us - even before they got the big Colorado number.
And of course on this board, we're going to jump on any mention of Utah... but even more than Utah, I think it's a mistake to not include Oklahoma St as one of the biggest brands in the conference. Oklahoma St hasn't played Colorado (though they will) and are ALSO a dumpster fire...but despite that have the same number of viewers as we do. Leaving them out is a travesty and an oversight based on their terrible on-field performance this year