Before the season, it was supposed to be a showcase between a team vying for the conference championship and one of the worst teams int eh conference. That’s exactly what they got, just reversed. And they stuck it in the late window where it did better than average but also not in the top tier of that slot.
So just stick the game back on the crowded last week of the season where it belongs. It can probably still get the 10pm ET slot then, it’s not like there is that much competition for that slot anyway.