the church, the school, the environment, etc. it could be that they want to come to play under Coach Young (or any other coach), it could be that they like the opportunity to develop best in this program, etc. But they may also be fine with those things at other programs too which is why the NIL money may play a deciding factor.

What I think you’re really getting at, is don’t go after players who are not a fit and only coming here because a parent or relative convinced them to but they really don’t want to. Kind of like a job interview—you’re recruiting the candidate but almost always you’re going to ask them why they want this job at this company at this time and you’re going to assess their answer to see if they’ll find that and if it’s genuine.