1. The program stinks right now
2. Randall was personally embarrassed as a result of the campaign these last few weeks and look like a hypocrite
3. Fan behavior - a lot of it documented, including a BYU cheer staff who was knocked unconscious by a thrown object
4. Harlan was ON THE FIELD OF PLAY during the final play of the game
5. The entire nation is paying attention to the utes - not enough that they are seen as awful on the field, now they are seen as awful generally as a program and in their leadership. It is doing damage to donations, to potential partnerships, and public relations in general.