CO: The truth is that the B12 lost the top football brands. Colorado became "must watch TV" because of Dion.

BYU: BYU has always had a strong brand, but nothing near a USC, UCLA, Michigan, Texas, LSU. In the B12 they probably stand out more than the original B12 teams – nationally.

KSU: KSU isn't a huge brand, but they are the better football brand in their state. Plus, they've had some solid years in the past.

OK State: OKSt. was always in OU's shadow. They will be recognized as one of the bigger brands in the conference.

uu: uu has had national respect for the past 4 years. This year they pooped the bed. The B12 is just lucky to have them (I kid). They do have football respect because of their last couple PAC years.

TCU is a small school. They are an afterthought just a couple years removed from their playoff run. Cinci is similar.