This div 2 exhibition game costs a pretty penny. Cheapest seats you can buy in the upper bowl are $35 each. There are sections in the upper bowl that want $100 a ticket. For an exhibition game! Absolutely ridiculous. I was hoping to take my kids to this game since it's usually the cheaper game and byu has priced me out. If byu can sell out at this price and get fans to show up, great. But unfortunately I'm not spending hundreds of dollars to take my kids (who only care about cosmo and cougar tails at this point) to an exhibition game.