With blue googles on, I think it’s mainly 3 reasons
1. Multiple big name games and teams in the windows BYU is playing in.
2. BYU hasn’t played many close games that get people to change the channel over they’ve basically handled business and haven’t been on upset alert.
3. Mostly uninteresting opponents coming off losses.
I hope people start tuning in more with the back half of the season, but it’s going to get hard to compete against the matchups the BIG and SEC are starting to put out on a weekly basis.