will IPO soon. Great concept, but I'm not sure it would work in most American cities, which just aren't very dense and have high labor costs.

"It’s the equivalent of the US’s UberEats or Europe’s Delivery Hero, except Rappi’s 'Turbo' offering promises to deliver in less than 10 minutes.

"That leaves the so-called pickers — dozens of young workers in white polos, hair nets and rubber shoes — 90 seconds to quickly select the items from the deftly categorized and sub-categorized aisles of the 10,000-square-foot depot.

"'Toothpaste?' a worker asks from one end of the store. 'I got it. Arepas?' another asks, as he is handed a package of corn patties...The most-ordered items — soda, beer and ripe avocados — are placed by the entrance for easy access.

"The pickers then hand off the items to the queue of 110 delivery drivers, who get the orders to their destinations no more than eight minutes later. Restaurants, too, have set themselves up to participate in the Turbo program — something Rappi says is a rarity.

"'We’re not just the only ones in Latin America doing this,' CEO and co-founder Simón Borrero said...'We’re the only ones in the world.'"